Love the infographic on the Great Bifurcation. Curious if you think the poles of Social + Commercial start to converge toward each other with the advent of TikTok's shop button, IG Shop, the rise of creator-first commerce like ShopShops or livestreaming on commerce specific apps like Whatnot.
Love the infographic on the Great Bifurcation. Curious if you think the poles of Social + Commercial start to converge toward each other with the advent of TikTok's shop button, IG Shop, the rise of creator-first commerce like ShopShops or livestreaming on commerce specific apps like Whatnot.